Tuesday, December 13, 2011

Amazon Fire Tablet Disappoints Users in U.S.

From a post at Digital Trends
Technology news and Product Reviews 
“I feel the Fire is going to be a failure,” Jakob Nielsen, a usability expert with the Nielsen Norman Group, a Silicon Valley consulting firm, said in an interview with the NY Times. “I can’t recommend buying it.”

Digital Trends'  disagrees with Nielsen, as evidenced by his positive review of the Fire. Still, Amazon, for its part, is already responding. A company spokesperson told the Times that an over-the-air update to the Kindle Fire will be released in less than two weeks. We don’t yet know what will be in the update, but we can think of some things we’d like to see.

What needs fixing

Incompatible e-books: ...at least one user has reported that the Kindle Fire is behaving like Hulu Plus: it told him that a number of his books were incompatible. This seems to be due to the fact that the Fire does not support enhanced e-books yet. Project Gutenberg books are also not supported, according to another user. 
No volume buttons:
No security: Many users have pointed out that the Fire does not allow multiple accounts or have a secure lock screen. 
You can only watch Amazon videos: The Kindle Fire is built to run content purchased through Amazon. 
No multitouch gestures: You can pinch-to-zoom on some screens of the Kindle Fire, but multitouch support is mostly absent from Amazon’s interface. 
amazon-kindle-fire-internet-browserSlow email and Web browsing: Email and “Silk” Web browsing are new areas for Amazon and it’s clear.

The email app on the Kindle Fire is clunky, slow, and fails to do simple things like automatically take you back to the inbox when you delete an email (it takes you to the next message).
Differentiating Cloud vs. Local files: We like how Amazon lets you separately browse through “local” and “cloud” apps and media, but the screens need a different background color or something more to differentiate them.
Tap tap tap: Many users have reported that the Fire just doesn’t respond to touch every so often.
Clueless customer service: You can’t fix this in a software update, but a good number of the 1-star reviews are angry because they had a bad experience with customer service.
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