Google YouTube is enforcing Copyright on non-book media
Article from Business Spectator 10-12-2009
Alan Kohler
Broadcast yourself and profit
"With a billion page views a day and more than 20 hours of content going up every minute, the task of checking copyright is not humanly possible.
So they haven’t done it humanly.
Copyright owners were invited to give YouTube a sample of all their music, TV shows and music, and according to King, all of the movie studios, music publishers, TV networks have done that. In addition, YouTube has done individual revenue sharing agreements with each of the copyright owners.
The reference material is compressed and turned into a video reference library, which is constantly, automatically cross-checked against the billions of videos that are uploaded on YouTube – that is, identified by YouTube's monitoring software. I saw some examples of quite blurry video that had been shot off a TV screen that the system had picked up, so it’s quite sophisticated software.
If the video contains copyrighted material – music or a part of a movie or TV programme – the copyright owner has three pre-programmed choices: take it down, let it go, or monetise.
If it’s “monetise” – and 90 per cent of the copyright owners want to do that – Google ads automatically appear next to the video and money flows to both the copyright owner and YouTube. The proportions are secret, as are the numbers."
Alan Kohler goes on to examine the monetising of YouTube videos:
"The YouTube engineers are working on a third way to monetise videos – on top of deals with copyright owners and regular users like Natalie Tran. It involves building software that monitors all uploaded videos and predicts which ones are going to go “viral” – that is, get a lot of views.
There’s no magic about this: the software simply reacts to how often the video is watched in the first few minutes and then sends an email to the uploader inviting them to click here if they want to make some money. As soon as the agreement comes back, Google ads automatically start appearing next to the video.
David King says YouTube is now monetising a billion videos a week, which is one-seventh of the videos being published.
The good news? TV networks, movie studios and record labels can finally start making some money out of YouTube.
The bad news is that like everything else on the internet it’s not much money, and now that YouTube and its owner Google have built a copyright-checking system, they have been liberated."
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